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Camera House : Better Pictures 8
Feature CES VEGAS For a week in January the world’s most famous casino town plays host to the world’s biggest tech event. ES (consumer electronics show) is the one exception to the old adage: what happens in Vegas, stays in Vegas. In the case of CES the tech that makes its debut at the convention makes soundwaves all over the world as journos trumpet the latest technological advances on show. Now in its 45th year, CES dishes up a banquet of tasty tech gear that has the geeks salivating. This year 150,000 tech fans walked through the doors and some 20,000 products made their debut. Unlike previous years where a general theme emerged – whether it was 3D TV or connectivity – this year’s show was a mishmash of all manner of gadget-y goodness. Android devices dominated, as did gesture and speech controlled devices and the Tablet was of course one of the hottest properties… But what of camera trends? Several of the big gun manufacturers chose CES as the place to reveal a plethora of hot new products. We take a look at the gear that made its mark – the cameras, lenses, and accessories to watch out for. Sigma The go-to fellas for quality lenses, Sigma have been a little quiet of late, but their announcement at CES of two new prime lenses for mirrorless interchangeable lens cameras quickly put the company back in the spotlight. The new Digital Neo (DN) line launched with the 30mm f/2.8 EX DN and the 19mm f/2.8 EX DN lenses in Micro Four Thirds mounts for Olympus and Panasonic, and an E-mount for the Sony NEX-series cameras. “The launch of our DN series with two fast prime lenses demonstrates our commitment to being a leader in innovation and quality, and providing photographers with excellent choices for lenses in this exciting new camera category,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “Sigma lenses empower photographers to be more creative with their photography, and we’re absolutely thrilled to be embarking on this new journey with products for mirrorless interchangeable lens cameras for Micro Four Thirds and NEX mount systems…” No news as to whether the company plans any lenses for Nikon’s N1 cameras as yet. 16
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Better Pictures 9