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Camera House : Better Pictures 8
CES VEGAS Feature Samsung Since launching the SH100 last year, the clamour from consumers has been rising for more wi-fi integrated devices and Samsung has answered the call with the announcement that they will be adopting Smart wi-fi technology across the board on their camera and camcorder range. Five cameras and camcorders were announced that boast the new technology, including the WB850F, a compact travel camera with a whopping 21x zoom capability. The WB850 allows direct upload to Facebook, Picasa or Photobucket thanks to easy Social Sharing, so friends and family can catch up on your latest adventures in real-time. The Auto Backup feature also enables one touch backup to the Cloud via Samsung’s AllShare Play and Microsoft Skydrive, allowing images to be accessible to other devices. Fujifilm Fuji also chose CES as the place to announce their foray into the mirrorless interchangeable lens camera game, with the announcement of the X-Pro1. Equipped with a new 16-megapixel APS-C X-Trans sensor, which Fuji claims will rival that of a full frame DSLR, it features Fuji’s EXR processor and a hybrid viewfinder. Able to shoot 1080p video it has a 1.23 million dot LCD screen and is all packed snugly away inside a magnesium alloy body that boasts the same retro good looks as the X100 and X10. The camera will launch with three new XF Fujinon lenses, a pancake, macro and prime lens. Panasonic With camera phones taking over the shoot and share department, Panasonic has brought out the big guns in an effort to recapture the point and shoot market with their Lumix range. The new range of Lumix cameras deliver CMOS sensors, Leica lenses, HD recording, stacks of new filters, in-camera editing and in the case of the headlining S27, a 10x optical zoom lens that should please the happy snapper. SanDisk Memory card giant SanDisk chose CES as the place to debut their latest SD card. Billed as the world’s fastest flash memory solution, this whip fast extreme memory card, the SDXC UHS-1, is capable of capturing up to 10 hours of full HD 3D video – that’s enough space for an entire day’s shooting. It boasts a massively impressive 45 megabytes per second read/ write speed for fast shot to shot performance and quick data transfer, making it the ideal choice for videographers who use their DSLR for shooting movies. Available in 64GB and 128GB models. 17
Better Pictures 7
Better Pictures 9