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Camera House : Better Pictures 9
School’S IN sessIoN Camera House prepares to launch a new education portal for its users. When Camera House first jumped on the social media bandwagon and launched its Facebook page, the response from photographers was immediate. Shooters rushed to join, eager to take part in the conversation and share their tips and tricks with like-minded photographers. When Camera House kicked off its Photo Friday competitions, the reaction was also instant, further boosting the page’s popularity. Now Camera House has decided to go one step further, with plans announced to launch a new education portal. Elly Griffiths, Graphics & Electronics Marketing Coordinator for Camera House, credits the Facebook page as the inspiration for their new ePortal. “We love and support each and every community member on our Facebook page and giving them yet another source of information to help them along their photographic journey was imperative moving forward,” says Griffiths. According to Griffiths, the Facebook page has always been based upon “support, education and forming relationships” and Griffiths feels the education portal will both keep those sentiments alive and the members engaged. “ We feel that, in order to keep growing their passion and take them to a whole new level, we needed another form of information to educate them into taking that great shot they all desire to achieve.” Griffiths, herself a keen photographer, soon discovered that despite the abundance of sites found online devoted to photography, there was no “one place you can go to learn everything”. “There are articles and how-to pieces spread vicariously over the Internet but no single destination where someone can go to and know they’ll be educated from start to finish.” Given that part of Camera House’s credo is to educate the photographer, an education portal seemed a logical next step. Says Griffiths: “When you purchase a camera from any of our 87 Camera House stores around Australia you’re being served from great photographers who share the same passion as the people walking through our doors. The staff are more than happy to walk you through how to use your camera and many of our stores run courses to get their customers up to scratch with digital photography. “Transforming this in-store experience into an online experience was key, as we know people are increasingly becoming time poor and will benefit greatly by being able to sit at home on their tablet devices or computers and learn everything they need to know, in their own time.” The advantages of the new ePortal to the Camera House customer are enormous. “As a Camera House customer you will have free access to the VIP area of the ePortal for a period of time, meaning all of the written tutorials with course notes included, will be at your disposal whenever you need them,” explains Griffiths. “There will also be little surprises thrown in every now and then but they’ll come when our VIPs are least expecting it.” So just what can visitors expect to find on the ePortal? From Griffiths’ description, it would seem as though the site will be a one-stop shop for all your educational needs. “There will be a huge range of articles from famous photographers, tutorials, course snippets and the list goes on! We will also be housing a great national calendar where you will be able to go and see what’s on in your area, be it Camera House in-store courses, photography excursions, right through to exhibitions being held – adding Feature education portal 24 024_Bpics9_cheportal_v2_corrected.indd 24 4/06/12 2:55 PM
Better Pictures 8
Better Pictures 10