by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Camera House : Better Pictures 12
“During this time my mind broadened to many possibilities. The camera in my hand was my pen to paper, documenting my every move, and allowing me to enter worlds I hadn’t considered. One thing leads to another and before I knew it I was being complimented for my fashion photos. The BMX thing took a back seat and the ‘fashion and people’ interests grew more and more. I think it also had to do with the fact that I was maturing, and my interests were changing. I didn’t want to just be out shooting young adults on bikes flying through the air, but it was more about trying to capture personality, character and creating scenes I wanted to see in magazines.” Today, Polack’s work graces plenty of magazine covers and his clients include the likes of Red Bull, Nike and Kubik. “My advice for anyone wanting to get into the industry is to be true to you,” he says. “Learn and try as much as you can. Once you’ve tried and tested things that interest you, then, if you find something you like, stick to it. Perhaps it’s something you won’t see in every magazine or book but as long as you enjoy doing it, your time will come. Many of the greatest fashion photographers out there today have gone down that path.” For Polack the most challenging aspect of a shoot can often be managing clients’ expectations. “Being patient is definitely important when dealing with clients. Depending on the client, sometimes I find myself educating them before we shoot. And that’s often because the client might not know what they want. They might have seen an image somewhere that they loved, and they want to replicate that for their own brand. “Part of the way I work is, I show them the importance of being different and using photography to make their brand stand out. After all, you’re only as good as your last shoot and if my last shoot is a copy of someone else’s work, then it’s a cop out to myself and to the company I’ve been commissioned by. Think global, and meet “We saw polar bears, were chased by Arctic wolves – it was incredible” Canon bills this as the ultimate ‘normal’ lens and with its fast f/1.4 aperture it’s superb in low light situations. Armed with two high-refraction lens elements and Gaussian optics, it delivers crisp, clear images from edge to edge. The Micro USM also provides full-time manual focus. This ultra wide-angle lens for Nikon’s DX format cameras makes a wonderful addition to your kit. Almost fisheye in its viewing angle, the AF-S DX 10-24mm ups the ante on your creativity, delivering dramatic perspectives. With its hypersonic motor, this is one of the fastest, quietest super wide- angle zoom lenses on the market. It delivers super sharp images with great colour clarity, and the option of manual focus is another bonus. shArp shooters Canon EF 50mm F/1.4 lEns nikon aF-s DX 10- 24mm F/3.5-4.5G ED lEns siGma 10-20mm F/4- 5.6 EX DC Hsm lEns 13 Feature FasHion stakEs 012_Bpics12_fashion.indd 13 28/02/13 2:30 PM
Better Pictures 11
Better Pictures 13