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Camera House : Better Pictures 12
personality and my life experiences reflect in my work.” Still, Polack sees himself as something of an outsider to the fashion industry. “My angle is that I could potentially offer fresh new ideas to what is already a saturated market of the same ideas, constantly rehashed.” As for his notion of what makes a great photo, Polack thinks that connecting with his subjects and capturing “an honest moment” is the key to an effective image. He says he looks for inspiration in “living life, travelling and meeting people who inspire me”. Asked to describe his style, Polack answers: “It’s sometimes raw and honest. Not polished but definitely relevant and high-end. And sometimes it’s raw and honest with a hint of the dirty truth.” Want to see more of Chris' images? Visit his website a www.christopherpolack.net ■ • Hasselblad 503cw / 501cm witH a PHase One digital back and film backs • Hasselblad 30mm (fisH eye), 50mm, 80mm, 150mm • canOn 5d mkii Plus a HeaP Of canOn lenses and flasHes • leica m6 amd lenses and film • PrOfOtO ligHting • smOke and mirrOrs InsIde chrIs’ bag shooter tIps 1. Have model and concept worked out in advance. 2. Make the model feel welcome. 3. Turn The Rolling Stones up to 11. 4. Get the shot needed, then push it some more. 5. Have fun! clients’ needs creatively, through concept, budget and delivery.” Polack advises that remaining approachable and having fun are also important; he believes that portrait and fashion photography are “about building trust”. “Your subject needs to gain your trust before they can show you themselves honestly. Communication is key.” He’s often called upon to shoot everything from high-end fashion to indie musicians and extreme sports in action. “I see my folio as reflective of my own life,” he says. “Much like a documentary photographer, I approach my subject with my own aesthetics. I just apply them to the different subjects or concepts I shoot. “What I shoot is what I genuinely have an interest in. My roots are in extreme sports and street culture but with a growing interest in high-end, which I suppose comes from my interests in the fine arts. I see collaborations of these ‘animals’ more these days. Take for instance collaborations such as Raf Simmons and Eastpak; singer/performer M.I .A . and Versace. Soon we’ll be living in a mishmash of anything goes, all brands and colour will co- exist without prejudice. I see all these genres of photography going hand-in-hand because they are essentially a part of who I am. My 14 feature Fashion stakes 012_Bpics12_fashion.indd 14 28/02/13 2:30 PM
Better Pictures 11
Better Pictures 13